UGG boots is one of those companies who need resort to rough and edgy advertisement since they are not about clothing company. UGG boots prefer simplicity in their advertisement focusing on life’s simple happiness. They focus in comfort and how their product or the boots connects to all facets of life. They show people in the beach, mountains, and other outdoor places that typify what life is all about. UGG boots is simply being connected as part of the whole life that we can’t live without. After all, it’s not a boot, it’s a lifestyle. One great way advertisement is to be part of a cause by helping out charities. They have been contributing to Michael J. Fox Foundation for Parkinson’s Research.
True Religion Jeans on the other hand goes for the rough and edgy advertisement using provocative images that speaks volume for the American Spirit like Louis Vuitton. They use supermodels in their campaign and spend a lot on it. True Religion Jeans goes for human values and depicts them in a way that aroused the human spirit and passion. They may not use supermodels but they use people of prominence and influence.